Telling stories through technology
I’m doing the IPA Excellence Diploma, an exhaustive 18 month course that covers all aspects of brands and branding, the idea being that we emerge after 18 months blinking into the harsh...
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Has the Internet become an external memory source?
Has the internet become an external memory source? According to an article published in Science Magazine in June it has. A series of experiments have been conducted which seem to show that when...
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Curious nation
I recently stumbled across this blog by Duncan Bloor, an internet researcher for the BBC, who finds out what people search for on the internet in order to produce better content for the...
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Death to shops
Digital technology is challenging the very existence of retail spaces. In order to survive they need to evolve and deliver more engaging and entertaining experiences. As a child, I had to endure a...
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Making sense of the sea of data
Digital technologies create new and innovative ways for consumers to participate with brands. They have also created vast amounts of data that can be pretty daunting for brands to make sense of, unless...
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Gamification – what it’s all about and why should we take notice?
When researching gamification, one generally yields results that provide the technical description of it as “the process of using game thinking and mechanics to solve problems and engage audiences.” This rather opaque definition...
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The Magical Planning Menagerie
Behind every great planner is an animal (or, in some cases, two). These are our animal alter-egos. Some of the resemblances are uncanny…
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Create projects not campaigns
The planning team enjoyed a brilliant and inspiring talk at a recent Account Planning Group Evening Meeting. They had Paul Kemp-Robertson, Co-Founder and Editorial Director of Contagious Magazine who gave a 365-degree showcase...
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A revolution in evolution
The Microsoft Kinect (previously Project Natal) is Microsoft’s answer to the Nintendo Wii and the Sony Playstation Move. A console aimed squarely at the casual gaming market and looking for a piece...
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Sony data shocker
Last month Sony Playstation suffered a massive breach in its video game online network that led to the theft of names, addresses and possibly credit card data belonging to 77 million user accounts...
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