15. 11. 2011
IPA logo

Telling stories through technology

  I’m doing the IPA Excellence Diploma, an exhaustive 18 month course that covers all aspects of brands and branding, the idea being that we emerge after 18 months blinking into the harsh...

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08. 11. 2011
diagram-of-brain-4

Has the Internet become an external memory source?

Has the internet become an external memory source? According to an article published in Science Magazine in June it has. A series of experiments have been conducted which seem to show that when...

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25. 10. 2011
science questions

Curious nation

I recently stumbled across this blog by Duncan Bloor, an internet researcher for the BBC, who finds out what people search for on the internet in order to produce better content for the...

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18. 10. 2011
shops

Death to shops

Digital technology is challenging the very existence of retail spaces. In order to survive they need to evolve and deliver more engaging and entertaining experiences. As a child, I had to endure a...

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07. 10. 2011
Oceans

Making sense of the sea of data

Digital technologies create new and innovative ways for consumers to participate with brands. They have also created vast amounts of data that can be pretty daunting for brands to make sense of, unless...

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22. 07. 2011
rewards

Gamification – what it’s all about and why should we take notice?

When researching gamification, one generally yields results that provide the technical description of it as “the process of using game thinking and mechanics to solve problems and engage audiences.” This rather opaque definition...

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19. 07. 2011
planning by animals

The Magical Planning Menagerie

Behind every great planner is an animal (or, in some cases, two). These are our animal alter-egos. Some of the resemblances are uncanny…

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09. 07. 2011
Contagious

Create projects not campaigns

The planning team enjoyed a brilliant and inspiring talk at a recent Account Planning Group Evening Meeting. They had Paul Kemp-Robertson, Co-Founder and Editorial Director of Contagious Magazine who gave a 365-degree showcase...

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06. 07. 2011
kinect-003

A revolution in evolution

  The Microsoft Kinect (previously Project Natal) is Microsoft’s answer to the Nintendo Wii and the Sony Playstation Move. A console aimed squarely at the casual gaming market and looking for a piece...

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04. 06. 2011
pitch_digital_logo

Sony data shocker

Last month Sony Playstation suffered a massive breach in its video game online network that led to the theft of names, addresses and possibly credit card data belonging to 77 million user accounts...

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